Startups

  • Researching Your Target Market: A Step-by-Step Guide to Finding Your Audience

    Want to build a product people actually buy? The first step is to research target market data so you understand who your ideal customers are, what they need, and how much they’re willing to pay. This guide explains how to identify your audience, create customer personas, conduct interviews, and use real market research insights to shape smarter pricing and business decisions.

  • 10 KPIs Every Small Business Should Track (and How to Model Them in Brixx)

    KPIs help you to measure progress, efficiency, and financial health. By tracking the right KPIs, you gain a clear view of what’s really driving your business, and where to focus your energy next. In this guide, we’ll explore the 10 most valuable KPIs every small business should track, and show you how to model each one easily in Brixx, so you can plan smarter and make confident business decisions.

  • The Risks and Rewards of Entrepreneurship: What You Need to Know

    Today we take a look at the risks and rewards of starting a business. Starting your own business can be very rewarding. There are also a number of risks involved in becoming an entrepreneur.  This blog post covers all the problems and joys you might expect to encounter when starting your own business and being your own boss.

  • How to Start a Photography Business

    Like all businesses, starting a photography business isn’t as simple as registering and getting hired as a freelancer in photojournalism. No need to fear, as this in-depth guide will provide you with all the details you need to start your own photography business.

    High-quality digital camera for professional photography and videography.
  • Variance Analysis in Budgeting & Accounting

    By conducting variance analysis, businesses can identify areas of improvement, determine the causes of any deviations from the plan, and take corrective actions to get back on track. It helps in identifying areas where the business is doing well and where it needs improvement to achieve its objectives.

  • SWOT Analysis For Startups

    A SWOT analysis can help you see your startup from different perspectives and angles that you may not have before.

  • How to easily forecast your startup’s cash flow

    The cash flow statement is one of the more common reports used by accountants. It is a measure of all the incoming and outgoing cash activity of the business and is usually estimated at a monthly level. You may think that all that matters is your profit margin but cash flow is critical. The key difference between a cash flow forecast and another report like the income statement is that it’s all about timing. When cash is parted with or received is vitally important. It will not take into account future sales received on credit. It’s a true reflection of your bank accounts inflows and outflows. Not what might be, but what is.

  • What is Competitor Analysis? How to Conduct Competitive Research

    Ever wondered what the best ways to find competitors for your upcoming business? How do you analyse them? Don’t worry we cover all the ways you can find your competitors, both local and online. Then we’ll go through the ways that you can analyse them to influence your business decisions.

  • Secrets to Success For Your Small Online Business

    In today’s competitive digital era, curating a strong online presence is paramount for the success of your small business. You can establish your brand in the virtual landscape through a multitude of avenues such as a dynamic website, impactful social media campaigns, or a compelling content marketing strategy.

  • Why All Entrepreneurs Should Take Risks

    Risk-taking is an essential part of entrepreneurship, and it’s what sets successful entrepreneurs apart from the rest. In this article, we’ll explore why all entrepreneurs should take risks, the different types of risks businesses face, and how to manage risk effectively.

  • 5 E-commerce Integrations for Businesses

    One of the major benefits of being an e-commerce business owner is the ability to connect your e-commerce platform to a range of other systems that can all work together in unison. These help to build stronger insights and more informed decision making.

  • Financial Jargon Buster Guide

    When it comes to finance, jargon can quickly become confusing. In this piece, we aim to chop this jargon up into digestible, easy to understand definitions with a simple example.

  • How to Choose the Right Infrastructure for Your Startup

    It is important to research and establish your business infrastructure so that the daily activities of your business run smoothly.  A well organised and well structured company will be able to deliver its products and services in a timely fashion, and ensure that existing and new customers are happy and the company is profitable.

  • How to Come Up With Profitable Business Ideas Using the Ideation Process

    Struggling to come up with ideas for businesses? Don’t worry, we’ll take you through an easy process for coming up with business ideas that match your skillset. We’ll take you through how to identify a gap in the market, if it’s a good business idea and whether it’ll be profitable.

  • The Importance of Credit Scores in Startup Funding

    For many entrepreneurs, borrowing is a necessary evil as few new businesses have the capital to be entirely self-funded. In this article, I’ll explain the role credit scores play in startup funding and some of the credit score-based borrowing options available.