Financial Modelling Tool for PR Firms and Agencies
As a PR agency, understanding how your cash flow fluctuates throughout the year and knowing when to make strategic decisions is essential. Brixx provides the financial tools you need to gain timely and crucial insights to guide your agency’s growth and client projects.
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Model your PR agency in Brixx - see how quickly your finances can make sense!
We are working on creating this template in Brixx. Although it isn’t available just yet, you can follow the guidance below to help get started. If you need any further assistance, don’t hesitate to get in touch – we’re here to help!
Project Setup
- Project name: PR Agency
- Time period: Monthly (ideal for tracking recurring retainers and project-based income)
Income Components
- Component: Client Retainer Fees
- Sub-components:
- Small Businesses – (£2,500/month per client, 6 clients = £15,000)
- Mid-sized Companies – (£5,000/month per client, 3 clients = £15,000)
- Corporate Clients – (£10,000/month per client, 2 clients = £20,000)
- Sub-components:
- Component: Project-Based Income
- Sub-components:
- Press Release Writing & Distribution (£1,500 per project, 5 per month = £7,500)
- Crisis Management Consulting (£5,000 per case, 1 per quarter)
- Event Publicity Campaigns (£8,000 per project, 2 per quarter)
- Social Media Management (£3,000 per project, 3 projects per month = £9,000)
- Sub-components:
- Component: Additional Revenue Streams
- Sub-components:
- Sponsored Media Placements (£2,500/month)
- Influencer Collaborations (£3,000/month)
- PR Workshops & Training (£5,000 per session, 1 per quarter)
- Sub-components:
Expenditure Components
- Component: Operational Costs
- Sub-components:
- Salaries (PR Managers, Copywriters, Designers, Assistants) (£35,000/month)
- Freelancer & Consultant Fees (£5,000/month)
- Media & Advertising Budget (£4,000/month)
- Software Subscriptions (PR tools, social media tools) (£1,000/month)
- Travel & Client Meetings (£2,500/month)
- Office Rent & Utilities (£6,000/month)
- Sub-components:
- Component: Administrative Costs
- Sub-components:
- Legal & Accounting Fees (£1,500/month)
- Marketing & Lead Generation (£2,500/month)
- Business Insurance (£500/month)
- Training & Development (£1,000/month)
- Sub-components:
- Component: Taxes
- Sub-components:
- VAT (if applicable, 20% on applicable income)
- Corporate Tax on Profits (Variable, 19% UK rate)
- Sub-components:
Asset Components
- Component: Fixed Assets
- Sub-components:
- Office Equipment (Laptops, Printers, Phones) (£20,000, depreciated over 5 years)
- Office Furniture (£15,000, depreciated over 5 years)
- Website & Digital Assets (£10,000 initial, maintained yearly)
- Sub-components:
- Component: Current Assets
- Sub-components:
- Cash Reserves (£50,000 startup, fluctuating with profits)
- Accounts Receivable (£25,000 in outstanding invoices)
- delled as a liability if required)
- Sub-components:
Funding Components
- Component: Business Loans
- Sub-components:
- Startup Loan (£50,000 at 6% interest, 5-year term)
- Business Line of Credit (£30,000 available for short-term use)
- Sub-components:
- Component: Personal Investment
- Sub-components:
- Initial Equity Contribution (£40,000 from founders)
- Sub-components:
- Component: Future Funding (Optional)
- Sub-components:
- Investor Capital for Expansion (£100,000 in year 2)
- Sub-components:
Scenario Planning in Brixx
- Client Retention Rates
- Model a 10% client churn rate and see the impact.
- Market Expansion
- Increase corporate clients by 20% over 3 years.
- Rising Costs
- Simulate a 5% increase in salaries and operational expenses.
- Recession Scenario
- Model a 15% revenue drop and evaluate cash flow resilience.
Dashboard & Reporting
- Cash Flow Report
- Tracks income vs. expenditure, ensuring financial stability.
- Profit & Loss Statement
- Calculates operating profit after taxes and expenses.
- Break-even Analysis
- Determines the minimum client load required for profitability.
- Revenue Forecasting
- Helps predict future income based on retainer growth.
Who can use this Brixx template?
- PR agencies
- Freelance public relations consultants
- Marketing and communications firms
Brixx is a great tool for:
- Agency owners and managers overseeing financial planning and budgeting
- Accountants and finance teams tracking revenue, expenses, and profitability
- PR professionals forecasting campaign costs and retainer agreements
What are the benefits to PR agencies?
- The template is tailored to the PR sector, covering all aspects of revenue, expenses, and cash flow
- Effortlessly model cash flows, client retainers, project-based income, and operational costs
- Easily interpret results and graphs to assess the profitability of different client contracts and service offerings
- Quickly evaluate the impact of new income streams, such as media training, influencer partnerships, or event PR services
- Receive immediate feedback when testing different scenarios like pricing adjustments, hiring new staff, or expanding service offerings
Strategic forecasting in Brixx
- Calculating the profitability impact of different pricing models (retainer vs. project-based fees)
- Demonstrating projected earnings to support business expansion or funding applications
- Forecasting and budgeting for staff salaries, software tools, and marketing expenses
- Anticipating financial requirements for client acquisition, networking events, and industry conferences
- Evaluating the impact of seasonal trends and economic changes on client demand and revenue
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“Using Brixx helped us understand our business better than we ever did before.”
Ed, Bird EyewearGet started with the best financial projection software - today!
Financial modelling software is essential for PR agencies, offering the insights needed to plan and manage budgets effectively. By forecasting costs and revenue, agencies can gain a clearer picture of their financial landscape. Additionally, forecasting client retainers, project fees, and operating expenses enables informed decisions on hiring, pricing strategies, and resource allocation.
The ability to identify industry trends, adjust service offerings, and plan for seasonal fluctuations further enhances a PR agency’s ability to succeed long-term. With over 20 years of business modelling experience, Brixx stands out as a trusted solution, offering a robust set of features to help PR professionals confidently navigate financial planning.
Investing in expert financial modelling software like Brixx empowers you to optimise your agency’s financial health and strategically forecast its future.