Financial Modelling Tool for Website Designer Agencies

As a web design agency, understanding how your cash flow fluctuates throughout the year and knowing when to make strategic decisions is crucial. Brixx provides the financial tools you need to gain timely insights and make informed decisions to guide your projects and grow your business.

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Financial Forecasting for Web Development Agencies

Model your web design business in Brixx - see how quickly your finances can make sense!

We are working on creating this template in Brixx. Although it isn’t available just yet, you can follow the guidance below to help get started. If you need any further assistance, don’t hesitate to get in touch – we’re here to help!

Project Setup

  • Project name: Website Design Agency
  • Time period: Monthly (ideal for tracking recurring income, project-based revenue, and expenses)
web design business - project name in Brixx

Income Components

  • Component: Client Revenue
    • Sub-components:
      • Website Design Projects – One-time fees per project (e.g., £3,000 per site, 3 projects/month = £9,000/month)
      • E-commerce Website Development – Higher-value projects (e.g., £6,000 per site, 2 projects/month = £12,000/month)
      • Retainer Clients (Ongoing Maintenance & Support) – Subscription-based (e.g., £250/month per client, 10 clients = £2,500/month)
  • Component: Additional Services
    • Sub-components:
      • SEO & Digital Marketing – £1,500 per project, 2 projects/month = £3,000/month
      • Hosting & Domain Reselling – £10/month per client, 50 clients = £500/month
      • Graphic Design & Branding – £800 per project, 2 projects/month = £1,600/month
web development income components example

Expenditure Components

  • Component: Operational Costs
    • Sub-components:
      • Salaries & Freelancers – 1 full-time developer (£3,500/month) + 2 freelancers (£2,000/month) = £5,500/month
      • Software Subscriptions (Adobe Suite, Webflow, hosting tools) – £300/month
      • Office Rent & Utilities – £1,200/month (if applicable)
      • Marketing & Advertising (Google Ads, SEO, content marketing) – £1,000/month

 

  • Component: Administrative Costs
    • Sub-components:
      • Legal & Accounting Fees – £1,500/year (~£125/month)
      • Website & Hosting Fees – £50/month
      • Client Acquisition (Proposals, Networking Events, Sales Tools) – £500/month

 

  • Component: Taxes
    • Sub-components:
      • Income Tax on Profits – Variable based on revenue
      • VAT (if applicable) – 20% on applicable services
web development expenditure components examples

Asset Components

  • Component: Fixed Assets
    • Sub-components:
      • Office Equipment (Computers, monitors, furniture) – £5,000 (depreciated over 3 years)
      • Software Licenses (Lifetime Purchases) – £2,000

 

  • Component: Current Assets
    • Sub-components:
      • Cash Reserves – £10,000 starting balance
      • Accounts Receivable (Unpaid invoices from clients) – ~£6,000 at any time
web development asset components examples

Funding Components

  • Component: Business Loans
    • Sub-components:
      • Startup Loan – £20,000 at 5% interest, repaid over 5 years (£400/month repayment)

 

  • Component: Personal Investment
    • Sub-components:
      • Founder’s Initial Investment – £15,000
web development funding components examples

Scenario Planning in Brixx

  • Revenue Fluctuations:
    • Model best-case and worst-case scenarios with fewer or more projects per month.

 

  • Hiring Decisions:
    • Test the financial impact of hiring a full-time designer versus continuing with freelancers.

 

  • Subscription Model Expansion:
    • Evaluate increasing retainer-based income and its effect on cash flow stability.
web development scenario planning examples

Dashboard & Reporting

  • Cash Flow Report:
    • Visualise monthly income vs. expenses, highlighting net revenue.

 

  • Profit & Loss Statement:
    • Track revenue from projects, recurring income, and all business costs.

 

  • Custom KPIs:
    • Profit margin per project
    • Client lifetime value
    • Recurring revenue percentage
Start forecasting today in Brixx
web development dashboard examples
Financial Forecasting Tool for Web Design Agencies

Who can use this Brixx template?

  • Website design agencies
  • Freelance web designers
  • Digital marketing firms

Brixx is a great tool for:

  • Anyone managing the financial planning and budgeting for a website design business
  • Web agency owners, accountants, or freelancers

What are the benefits to web design businesses?

  • The template is tailored to the digital services sector, covering all aspects of project-based and recurring revenue
  • Effortlessly model cash flows, client retainers, project pricing, and operational expenses
  • Easily interpret results and graphs to assess the profitability of different service offerings
  • Quickly evaluate the impact of new income streams, such as maintenance packages, e-commerce builds, or SEO services
  • Receive immediate feedback when testing different scenarios like pricing changes, hiring new staff, or adjusting service offerings

Strategic forecasting in Brixx

  • Calculating the profitability impact of different pricing strategies and project scopes
  • Demonstrating projected earnings and business growth to support funding applications
  • Forecasting and budgeting for software subscriptions, marketing, and employee salaries
  • Anticipating financial requirements for scaling the business, hiring, or investing in new tools
  • Evaluating the impact of market trends on client demand and revenue streams
A financial forecasting template that is specifically structured for Yamaha dealerships.

“Using Brixx helped us understand our business better than we ever did before.”

Ed, Bird Eyewear

Get started with the best financial forecasting software for your business

Financial forecasting software is essential for website design businesses, offering the insights needed to plan and manage finances effectively. By forecasting project costs, agencies can gain a clearer picture of their financial landscape. Additionally, predicting revenue from client projects, retainers, and service packages enables informed decisions on pricing, resource allocation, and growth strategies.

The ability to track cash flow, anticipate industry trends, and plan for fluctuations in demand further enhances a business’s ability to thrive in the long term. With over 20 years of business planning experience, Brixx stands out as a trusted solution, providing a powerful set of tools to help website design businesses confidently navigate financial planning.

Investing in expert financial modelling software like Brixx empowers you to optimise profitability, manage your agency’s workload, and strategically forecast the future of your web design business.

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