Business plan vs. business model

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Understanding the difference between a business model and a business plan is crucial for entrepreneurs and business managers. While these two terms are often used interchangeably, they refer to distinct aspects of a business’s strategy and operations.

What is a business model

A business model is a conceptual framework that outlines how a company creates, delivers, and captures value. It’s a strategic plan for earning profits, detailing the products or services the business will sell, the target market it aims to reach, and the expected costs and revenue streams. Essentially, it’s a blueprint that defines the way a company operates and makes money.

Examples of business models

  1. Subscription model:
    This model is prevalent in companies like Netflix or Spotify. Customers pay a recurring fee, usually monthly or annually, to continuously access a service. This model provides steady, predictable revenue for the business and convenience for the customer.
  2. Freemium model:
    Popularized by companies such as Dropbox, this model offers basic services for free while charging for advanced or premium features. It’s a way to attract a large user base quickly, with the hope of converting a portion of those users into paying customers.
  3. E-commerce model:
    Companies like Amazon and Alibaba operate under this model, selling products directly to consumers or other businesses through online platforms. This model has revolutionized retail by offering a wide range of products with the convenience of online shopping and home delivery.
  4. Advertising model:
    Platforms like Facebook and Google use this model, where the primary revenue stream comes from advertising. These companies offer free services to users and sell targeted advertising space to businesses, leveraging the vast amount of user data they collect.
  5. Direct sales model:
    This traditional model involves selling products directly to consumers, bypassing intermediaries. Companies like Avon and Tupperware use this model, often combining it with network marketing strategies.
  6. Franchise model:
    In this model, a business (the franchisor) allows individuals (franchisees) to trade under the business’s name and sell its products or services. The franchisee will then pay an initial fee, alongside ongoing royalties to the franchisor. Examples include fast-food chains like McDonald’s and Subway.
  7. Gig economy model:
    Platforms like Uber and Airbnb exemplify this model. They provide a marketplace where individuals offer services (like ridesharing or lodging) to others. The platform facilitates these transactions and earns a commission from each booking.

Each of these models has its unique characteristics and strategies for creating value and generating revenue. The choice of a business model depends on various factors including the industry, target market, and the nature of the product or service offered.

business model

What is a business plan

A business plan is a comprehensive document that outlines the vision, goals, and roadmap for a business’s growth and success. It is a detailed plan that includes information about the business idea, market analysis, marketing and sales strategies, financial projections, and operational plans.

The business plan serves several purposes: it helps in securing funding from investors or banks, guides the management in strategic decision-making, and sets a course for the business’s development. It typically covers a period of three to five years and is regularly updated as the business evolves.

What’s in a business plan?

A business plan is a comprehensive document that outlines a company’s vision, strategy, and the steps it will take to achieve its goals. Here are the key components typically found in a business plan:

  1. Executive summary: This is an overview of the business plan, highlighting the business concept, key financials, and what sets the business apart. It’s meant to grab the reader’s attention and summarize the main points.
  2. Company description: Provides detailed information about the business, including its history, structure, objectives, and the products or services it offers. This section also defines the target market and the problem or need the business intends to address.
  3. Market analysis: This section involves thorough research on the industry, market trends, target market demographics, and the competitive landscape. It demonstrates an understanding of the market environment in which the business will operate.
  4. Organization and management: Outlines the business’s organizational structure, detailing the ownership, management team, and board of directors (if applicable). This section may also include biographies of key team members.
  5. Products or services: Describes in detail the products or services offered by the business, focusing on the benefits to customers. It may also cover the product’s life cycle, intellectual property issues, and any research and development activities.
  6. Marketing and sales strategy: Explains how the business will attract and retain customers. This includes marketing plans, sales strategies, pricing policies, advertising, and promotions.
  7. Funding request: If the business plan is being used to secure funding, this section details the amount of funding needed, how it will be used, and the preferred terms.
  8. Financial projections: Provides financial forecasts, including income statements, cash flow statements, and balance sheets for the next three to five years. These projections are crucial for demonstrating the business’s potential for profitability.
  9. Appendix: Includes supporting documents such as resumes, permits, leases, legal documentation, detailed market research studies, and references.

Each section plays a crucial role in illustrating the business’s strategy, operational plans, and financial health, making the business plan an essential tool for guiding the company’s direction and securing external funding.

Types of business plans

  1. Startup business plans: These are created for new businesses seeking funding from investors or banks. They focus on the business idea, market opportunity, unique value proposition, revenue model, and initial financial projections. They often include detailed information about the founding team, the problem they are solving, and their approach to capturing market share.
  2. Growth business plans: Aimed at existing businesses looking to expand. These plans outline strategies for entering new markets, launching new product lines, or scaling operations. They include market research on new potential markets, financial projections based on expansion, and a roadmap for implementation.
  3. Operational business plans: Designed for internal use, these focus on operational improvements. They might include plans for improving efficiency, reducing costs, or implementing new systems or technologies. These plans often have detailed timelines and milestones for the operational changes.
  4. Strategic business plans: These are high-level plans that set out the strategic direction of the company. They focus on long-term goals and objectives, major initiatives to achieve these goals, and allocation of resources. They are typically used by senior management to guide the overall direction of the business.
  5. Feasibility business plans: Used to assess the viability of a new product, service, or business idea. They include market research, cost analysis, and initial financial projections to determine whether the concept is worth pursuing.

Each type of business plan serves a different purpose and is tailored to the specific needs and stage of the business. Whether for a new startup, a growing business, or an established company seeking new strategies, a well-crafted business plan is crucial for outlining the path to success.

types of business plans

Business model vs. business plan: What’s the difference?

While a business model is a conceptual framework outlining how a company creates value, a business plan is a more detailed and practical document that sets out specific business goals and the strategies to achieve them. The business model is the core concept around which a business plan is developed.

To further distinguish between a business model and a business plan, let’s consider them from various perspectives:

Metaphorical comparison

  • Business model: Think of the business model as the blueprint of a house. It’s an overarching design that outlines the structure and functionality of the house – the type of house, its layout, the flow between rooms, etc.
  • Business plan: The business plan is like the construction plan for building the house. It includes detailed specifications, materials, timelines, and the steps needed to build the house as per the blueprint.


  • Business model: Its primary purpose is to identify how the business will create and deliver value to customers, and how it will extract economic value for itself. It’s about the company’s strategy for operating in the market.
  • Business plan: The purpose of a business plan is to provide a detailed roadmap for realizing the business model. It’s used for operational planning, securing financing, and guiding the company’s growth and development.

Scope and detail

  • Business model: Generally, business models are more abstract and high-level. They provide an overall picture of how the business intends to function in the market.
  • Business plan: Business plans are detailed and comprehensive. They delve into specifics like market research, financial projections, marketing strategies, and operational details.


  • Business model: Primarily designed for internal understanding and strategic direction of the company.
  • Business plan: Often created with external audiences in mind, such as investors, banks, or potential partners, to convey the company’s strategy and operational plans.


  • Business model: It’s a conceptual tool used to explore and articulate the business strategy and innovative approaches to the market.
  • Business plan: Serves as a practical tool for execution, guiding the day-to-day operations and long-term objectives of the business.

By considering these different aspects, it becomes clear that while a business model and a business plan are closely related, they serve distinct functions and have different focuses within the business structure and strategy.

This table outlines the main differences between a business model and a business plan across various criteria:

business plan vs business model

Transform your business strategy with Brixx

The business model serves as the conceptual blueprint for creating and capturing value, while the business plan provides a detailed roadmap for implementation.

Brixx emerges as an essential financial forecasting tool in this process. It offers a suite of features that effectively bridges the gap between the strategic planning of your business model and the practical execution of your business plan. Key features include dynamic financial modeling, strategic planning and forecasting, comprehensive cash flow management, scenario analysis, collaborative planning capabilities, and in-depth reporting and analysis.

For entrepreneurs and business managers looking to seamlessly integrate their business model with an actionable business plan, Brixx offers the perfect solution. Discover how Brixx’s business planning software can transform your business strategy into a tangible success story. Try Brixx today and take the first step towards a more streamlined and efficient business planning process.


Is a business model more important than a business plan, or vice versa?

Both are equally important but serve different purposes. The business model provides the strategic foundation, while the business plan outlines the tactical execution of that strategy.

Can a business operate without a formal business plan?

Yes, particularly in the early stages or in very small operations. However, as a business grows, a formal business plan becomes crucial for guiding strategy, securing financing, and managing operations effectively.

Should startups focus more on their business model or business plan?

Startups should first develop a solid business model to understand their value proposition and market fit. Once this is established, a detailed business plan is essential for guiding growth and securing funding.

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