Financial Modelling Tool for Mobile App Startups
Launching and scaling a mobile app business means staying on top of fluctuating user growth, development costs, and evolving strategies. Brixx gives app founders and startup teams the financial modelling tools they need to forecast revenue and guide smart business decisions – from day one!
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Model your mobile app startups business in Brixx - see how quickly your finances can make sense!
We are working on creating this template in Brixx. Although it isn’t available just yet, you can follow the guidance below to help get started. If you need any further assistance, don’t hesitate to get in touch – we’re here to help!
Project Setup
- Project name: Mobile App Startup
- Time period: Monthly (ideal for tracking subscription revenue, marketing spend, development cycles)
Income Components
- Component: Core Revenue
- Sub-components:
- Freemium Conversions – Monthly Subscriptions (£5/user × 2,000 users = £10,000/month)
- In-App Purchases (Avg £2/user × 1,000 = £2,000/month)
- Ads Revenue (CPM model – £5 per 1,000 impressions × 100,000 = £500/month)
- Sub-components:
- Component: Additional Revenue
- Sub-components:
- B2B SaaS Licensing (£300/month per company × 5 = £1,500/month)
- Affiliate Commissions (£100/month average)
- API Access Fees (£200/month)
- Sub-components:
Expenditure Components
- Component: Operating Costs
- Sub-components:
- Developer Salaries (2 × £3,500/month = £7,000/month)
- UI/UX Designer (£3,000/month)
- Cloud Hosting (AWS, Firebase) (£1,200/month)
- Payment Processor Fees (3% of income ≈ £390/month)
- Customer Support (£800/month)
- App Store Fees (£150/year for Apple/Google developer accounts)
- Sub-components:
- Component: Marketing & Sales
- Sub-components:
- Paid Ads – Google/Facebook (£2,500/month)
- Influencer Sponsorships (£1,000/month)
- Email Marketing Tools (£150/month)
- CRM Tools (£100/month)
- Affiliate Commissions (£200/month)
- Sub-components:
Asset Components
- Component: Fixed Assets
- Sub-components:
- Laptops & Equipment (3 × £1,500 = £4,500, depreciated over 3 years)
- Purchased Code Libraries/Assets (£2,000, depreciated over 2 years)
- Sub-components:
- Component: Intangible Assets
- Sub-components:
- App Development IP (Total £40,000 over 6 months, depreciated over 5 years)
- Brand Value (Optional: modelled as goodwill during acquisition/funding)
- Sub-components:
- Component: Current Assets
- Sub-components:
- Cash Reserves (Starting balance: £50,000 from initial funding)
- Accounts Receivable (~£3,000 from B2B licensing)
- Prepaid Subscriptions (e.g., cloud hosting prepaid – £1,200/year)
- Sub-components:
Funding Components
- Component: Equity Investment
- Sub-components:
- Angel Investment (£100,000 in Month 1)
- Founders’ Capital (£10,000 startup cash)
- Sub-components:
- Component: Grants or Loans
- Sub-components:
- Government Startup Grant (£15,000 in Month 2)
- Business Loan (£20,000 at 6% interest, 3-year term)
- Sub-components:
Scenario Planning in Brixx
- Churn Rate Scenarios
- Model user churn at 2%, 5%, and 10% monthly to test impact on MRR and LTV.
- User Growth Assumptions
- Test viral vs. linear growth – e.g., 5% MoM vs. 20% referral-based acceleration.
- Ad Spend Efficiency
- Compare ROI with higher or lower ad spend, adjusting CAC and user acquisition.
- Revenue Share Changes
- Test app store policy updates – e.g., 30% vs. 15% revenue share.
- Unexpected Downtime
- Add one-off event with £0 revenue for a week + increased support costs.
Dashboard & Reporting
- Cash Flow Report
- Visualise monthly income vs. costs, highlighting burn rate and runway.
- Balance Sheet
- Show value of app IP, fixed assets, and liabilities (e.g., loans).
- Profit & Loss Statement
- Track subscription income, marketing spend, and EBITDA.
- Custom KPIs
- Set up metrics such as Monthly Recurring Revenue (MRR), CAC, LTV, Churn Rate, and Runway.
Who can use this Brixx template?
- Mobile app startups
- Indie app developers
- SaaS founders and product teams
Brixx is a great tool for:
- Anyone building a financial roadmap for a mobile-first business
- Founders managing app development costs, subscriptions, ad revenue, or fundraising
- Teams preparing investor-ready financial projections
What are the benefits to mobile app startups?
- Purpose-built for digital business modelling – track user growth, recurring revenue, and churn rates
- Forecast one-time purchases, ad income, or in-app subscriptions with ease
- Visualise your financial performance with clear, interactive charts and dashboards
- Quickly simulate changes in pricing, user acquisition, or feature releases to test potential outcomes
- Plan for new funding rounds, team expansion, and infrastructure scaling
Strategic forecasting in Brixx
- Model the impact of pricing changes on MRR (Monthly Recurring Revenue)
- Estimate burn rate and runway under different growth scenarios
- Prepare realistic financials for seed and Series A fundraising
- Plan marketing spend and acquisition costs based on expected ROI
- Understand the financial implications of freemium vs. paid-only models
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"We were looking for investment, so absolutely needed something that could demonstrate a viable and growing business. Brixx was hugely helpful for us to both drill down into the smallest details, and also see the overall picture in just a couple of clicks."
Ed, Bird EyewearGet started with the best financial projection software - today!
In the fast-moving world of tech startups, having a clear view of your cash flow is critical. Brixx’s financial forecasting software equips mobile app entrepreneurs with the insights needed to navigate growth challenges, investor conversations, and product development decisions.
With decades of experience in business modelling and planning, Brixx helps you explore different paths your app can take – so you can scale with confidence, attract investment, and build a sustainable future.
Whether you’re tracking subscriptions, ad income, or in-app purchases, Brixx gives you the clarity you need to make smarter decisions for your mobile app startup.