Financial Modelling Tool for Online Course Creators
As an online course creator, managing your income, expenses, and future growth can be complex – especially when sales fluctuate throughout the year. Brixx helps you stay ahead with dynamic financial modelling tools that bring clarity to your business decisions and growth strategies.
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Model your online course creator business in Brixx - see how quickly your finances can make sense!
We are working on creating this template in Brixx. Although it isn’t available just yet, you can follow the guidance below to help get started. If you need any further assistance, don’t hesitate to get in touch – we’re here to help!
Project Setup
- Project name: Online Course Creator – “SkillStream Academy”
- Time period: Monthly (ideal for tracking subscriptions, course sales, ad spend)
Income Components
- Component: Course Sales
- Sub-components:
- Flagship Course A (One-time purchase: £199, ~30 sales/month = £5,970/month)
- Mini-Course B (One-time purchase: £49, ~50 sales/month = £2,450/month)
- Bundle Deal (Course A + B for £220, ~10 sales/month = £2,200/month)
- Sub-components:
- Component: Subscription Income
- Sub-components:
- Premium Membership (£19/month per subscriber, 150 members = £2,850/month)
- Group Access for Teams (£99/month per group, 10 groups = £990/month)
- Sub-components:
- Component: Affiliate Income
- Sub-components:
- Tools & Software Recommendations (~£500/month average)
- Sub-components:
- Component: Additional Services
- Sub-components:
- 1-on-1 Coaching Calls (£100/hour, 5 clients/month = £500/month)
- Live Workshops (Quarterly, £2,000/event, modelled as lump sums)
- Sub-components:
Expenditure Components
- Component: Content Production & Delivery
- Sub-components:
- Video Editing & Course Creation Contractors (£1,000/month)
- Platform Fees (Teachable/Thinkific/Kajabi – £149/month)
- Hosting & Storage (Vimeo/Dropbox – £50/month)
- Subtitling/Accessibility Services (£100/month)
- Sub-components:
- Component: Marketing & Sales
- Sub-components:
- Ad Spend (Facebook/Google Ads – £2,000/month)
- Email Marketing Platform (e.g. ConvertKit – £49/month)
- Affiliate Payouts (20% of affiliate revenue = ~£100/month)
- Social Media Manager (Freelancer – £500/month)
- Sub-components:
- Component: Admin & Operations
- Sub-components:
- Accounting & Legal Fees (£1,200/year)
- Software Tools (Notion, Canva, Loom, etc. – £100/month)
- Payment Processor Fees (Stripe/PayPal – ~5% of revenue ≈ £750/month)
- Virtual Assistant (£300/month)
- Sub-components:
Asset Components
- Component: Intellectual Property
- Sub-components:
- Course A Production Cost Capitalised (£3,000, amortised over 3 years)
- Course B Production Cost Capitalised (£1,500, amortised over 2 years)
- Recorded Workshop Content (£2,000, reused in bundles)
- Sub-components:
- Component: Current Assets
- Sub-components:
- Cash Reserves (£10,000 opening balance + monthly surplus)
- Accounts Receivable (if B2B clients on invoice terms, e.g., £1,000/month)
- Sub-components:
- Component: Tools & Equipment
- Sub-components:
- Laptop (£1,800, depreciated over 3 years)
- Lighting, Mic & Camera Setup (£1,000, depreciated over 3 years)
- Sub-components:
Funding Components
- Component: Self-Funding
- Sub-components:
- Initial Investment (£5,000 personal savings)
- Sub-components:
- Component: Business Loan (Optional)
- Sub-components:
- Startup Business Loan (£10,000 at 5%, 3-year term = £300/month repayments)
- Sub-components:
- Component: Revenue Reinvestment
- Sub-components:
- Reinvestment of 40% of net profit back into ad spend & course dev
- Sub-components:
Scenario Planning in Brixx
- Sales Performance Variability:
- Model best-case (20% growth), expected (steady), and worst-case (10% decline) in course sales.
- Ad Spend ROI:
- Run scenarios where cost per acquisition rises (e.g., from £10 to £20) to see effects on margins.
- Product Launches:
- Add milestone-based income spikes (e.g., £5,000 for a launch month) and expense spikes (e.g., £1,000 additional marketing spend).
- Subscription Churn:
- Forecast churn at 5%, 10%, or 20% per month to assess recurring income resilience.
Dashboard & Reporting
- Cash Flow Report:
- Monthly cash inflow from course sales, subscriptions, affiliate income vs. total operational spend.
- Balance Sheet:
- Track IP as intangible assets and depreciation of equipment.
- Watch cash reserves and liabilities reduce (if loaned).
- Profit & Loss Statement:
- Display total revenue (~£15k/month), COGS (if applicable), and operational profit.
- Custom KPIs:
- Customer Lifetime Value (CLTV)
- Customer Acquisition Cost (CAC)
- Monthly Recurring Revenue (MRR)
- Profit Margin (%)
- ROI on Ad Spend
Who can use this Brixx template?
- Online educators and course creators
- Digital entrepreneurs selling learning products
- Education platforms and membership site owners
Brixx is a great tool for:
- Course creators managing multiple revenue streams and marketing costs
- Business owners overseeing digital product income, subscriptions, and ad spend
- Anyone forecasting growth from email campaigns, new course launches, or platform investments
What are the benefits for online course creators?
- Forecast sales from course launches, recurring subscriptions, and bundles
- Plan promotional campaigns and model ad spend vs. expected return
- Track cash flow fluctuations around launch cycles and seasonal trends
- Quickly assess the impact of introducing new products or pricing tiers
- Run scenarios to test growth strategies – like collaborations, scaling up content, or expanding into new niches
Strategic forecasting in Brixx
- Simulate best and worst case revenue scenarios
- Plan for the cost of new course development or hiring content creators
- Demonstrate projected earnings for investor pitches or funding rounds
- Evaluate marketing campaign performance and adjust spend accordingly
- Anticipate financial needs for platform upgrades or software tools
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"Using Brixx helped us understand our business better than we ever did before, it then also helped us gain investment because we had the tools and insights to explain the opportunities and demonstrate this visually."
Ed, Bird EyewearStart building your course business with confidence
Financial modelling software is more than spreadsheets – it’s about clarity and control. For online course creators, Brixx gives you a strategic view of your business’s future, helping you balance growth, costs, and opportunities.
By forecasting revenue from course launches, managing promotional budgets, and testing “what if” scenarios, you’ll gain valuable insight into where to invest next. With decades of experience in business modelling, Brixx offers the flexibility and precision that modern digital educators need.
Make smarter, faster decisions and scale your course business with ease – powered by Brixx.