SWOT Analysis For Startups

SWOT Analysis For Startups

What is a SWOT Analysis?

Conducting a comprehensive SWOT analysis for startups is key when looking to explore and understand the potential growth of your business. A SWOT analysis can help you see your startup from different perspectives and angles that you may not have before.

SWOT analysis can be used to gain insights into a company’s current situation and to identify areas for improvement or growth. It is often used in the development of business strategies and marketing plans. By analyzing the strengths, weaknesses, opportunities, and threats of a business or organization, companies can make more informed decisions about how to move forward and achieve their goals.

What are the four elements of a SWOT analysis?

The four elements of a SWOT analysis are strenghts, weaknesses, opportunities, and threats.


These are seen as internal factors that give an organization an advantage over others. These could include a strong brand, talented employee workforce, or superior technology.


These are seen as internal factors that put an organization at a disadvantage compared to others. These could include a lack of resources, poor reputation, or outdated technology.


These are seen as external factors that could potentially benefit an organization. These could include new markets, emerging trends, or favorable government policies.


These are seen as external factors that could potentially harm an organization. These could include economic downturns, new competitors, or changing consumer preferences.

By analyzing these four elements, an organization can gain a better understanding of its current situation and develop strategies to leverage its strengths, address its weaknesses, capitalize on opportunities, and mitigate threats.

what is the swot analysis

How to create a SWOT analysis

SWOT analysis is a simple but effective tool that businesses use to evaluate their internal and external environment. Here’s how to create a SWOT analysis:

How to define your objective

Begin by defining the objective of your SWOT analysis. What do you want to achieve with it? Identify the purpose and scope of the analysis.

How to identify your strengths

Start by listing your company’s strengths. These are the things that your company does well, such as your unique selling proposition, your experienced staff, your customer base, your products or services, your brand reputation, etc.

  1. What processes are successful?
  2. What assets do you have in your team, and which is the strongest?
  3. How secure is your customer base?
  4. What gives you the edge from your competitors?
  5. How skilled is your workforce?
  6. What does your customer say about you?

How to identify your weaknesses

Next, list your company’s weaknesses. These are areas where your company could improve or where it is currently underperforming, such as outdated technology, low employee morale, limited resources, lack of financial stability, etc.

  1. What hinders your production process?
  2. In what areas does your competitor have an advantage on you?
  3. What knowledge does your workforce lack?
  4. Is the level of workforce skill lower than standard?
  5. Do you have enough funding?
  6. Is your customer base too low?
  7. Is your business making a profit?
  8. Are you falling behind your competitors?
  9. Listen to Startup Hustle Podcast

How to identify opportunities

Identify the external factors that can positively affect your business. These may include trends in the market, changes in technology, new customer segments, partnerships, etc.

  1. In what way can you turn your strengths and weaknesses into opportunities?
  2. What actions should you do now that has not been done before?
  3. What are the current trends that you can leverage?
  4. How is the field changing, and how can you take advantage of this change?
  5. Which businesses could support us? What can we do to help them in return?
  6. Are there upcoming events that the company can participate in growing your customer base or presence?

How to identify threats

Identify the external factors that can negatively affect your business. These may include new competitors, changes in regulations, shifts in consumer preferences, economic downturns, etc.

  1. Who are your running and emerging competitors?
  2. If you have suppliers, are they capable of supplying the materials you need at a given period and price?
  3. What future technological change can affect your business?
  4. Is your business prepared for unforeseen situations such as a global pandemic, financial instability, or natural calamity?
  5. What trends can become a significant threat to your business?

Begin to analyze the results

After you have listed all of the above, analyze them to gain insights into your business. Look for trends, patterns, and correlations among the factors. Consider how you can leverage your strengths, address your weaknesses, capitalize on opportunities, and mitigate threats.

Begin to create an action plan

Based on your analysis, develop an action plan that addresses the most pressing issues facing your business. Prioritize the actions that will have the most significant impact on your business and set specific goals and timelines for each action.

Remember that a SWOT analysis is a dynamic process, and you may need to revisit it periodically to update it as the internal and external environment changes.


What is the importance of SWOT analysis for businesses?

SWOT analysis is a useful tool for organizations to understand the changing environments of their industry, which can be especially helpful in tumultuous times, assess potential risks and opportunities, and make informed decisions to achieve their goals.

Strategic planning

SWOT analysis helps to identify the strengths, weaknesses, opportunities, and threats of a company. This information is crucial for making strategic decisions and developing effective plans.

Risk assessment

By analyzing the potential threats and weaknesses of a company, SWOT analysis helps identify potential risks and vulnerabilities that may require mitigation.

Competitive advantage

SWOT analysis helps organizations identify their unique strengths and opportunities, which can be leveraged to gain a competitive advantage.


SWOT analysis provides a framework for decision-making by providing a comprehensive overview of an organization’s internal and external factors.

Resource allocation

SWOT analysis can help organizations allocate resources more effectively by identifying areas where resources are needed and areas where they can be reduced.

What is the importance of SWOT analysis for businesses

What Are the Biggest SWOT Analysis Mistakes?

Like any analysis tool, SWOT is susceptible to mistakes that can undermine its effectiveness. Here are some of the biggest SWOT mistakes:

Confusing internal factors with external factors

SWOT analysis is divided into internal and external factors, and it is crucial to differentiate between the two. Some businesses tend to focus more on their internal factors, such as strengths and weaknesses, and overlook external factors such as opportunities and threats.

Focusing only on the present

Businesses need to consider both current and future trends when conducting a SWOT analysis. If you only focus on the present, you may miss out on opportunities or threats that could arise in the future.

Lacking objectivity

It is essential to approach SWOT analysis with an open mind and not be influenced by personal biases. A common mistake is to overlook weaknesses or threats due to personal attachments to certain areas of the business.

Lack of specificity

SWOT analysis is only useful if the analysis is specific and actionable. A vague analysis without specific recommendations for improvement is of little use to the business.

Neglecting to prioritize

Businesses should prioritize the factors identified in the SWOT analysis. Failure to prioritize can lead to a scattergun approach to improvement, resulting in little progress.

Not including stakeholders

SWOT analysis should involve input from a range of stakeholders, including employees, customers, suppliers, and partners. This will provide a more comprehensive and accurate assessment of the business.

Ignoring the competition

Businesses should not overlook their competitors when conducting a SWOT analysis. Understanding the competition’s strengths, weaknesses, opportunities, and threats can help a business gain a competitive advantage.

Not revisiting the analysis

SWOT analysis should be an ongoing process, and businesses should review and update the analysis regularly. Neglecting to revisit the analysis can lead to missed opportunities or threats.

brixx case study

SWOT Analysis using Brixx Software

In business, whether at its formation or well into its lifespan, it is key to be able to identify room for improvement, plan for growth and assess current and potential strategies. Just as with a SWOT analysis, businesses should be analysing their financial performance in order to plan for the future.

With Brixx, a cash flow forecasting and financial modelling tool, startups, businesses, and advisors are able to explore and visualize potential business outcomes based on today’s decisions.

SWOT Analysis FAQs

A SWOT Analysis Example

Please see an example SWOT analysis of a small software company:


  • Experienced team of software developers
  • Strong relationships with clients
  • A reputation for delivering a quality financial modelling tool


  • Small team
  • Slim audience
  • Lack of brand recognition compared to larger competitors


  • Expansion into new industries
  • Developing new apps or services
  • Building partnerships with other companies


  • Intense competition from larger companies
  • Rapid changes in industry standards
  • Difficulty attracting and retaining top talent in a competitive job market

As you can see, this SWOT analysis shows that the company has a strong foundation in terms of their experienced team and relationships with clients, but also faces difficulties in terms of limited finances and competition from larger companies. However, there are opportunities for growth and development through expansion into new markets, as visible. The company will need to carefully navigate the threats of rapidly changing technology and economic downturns, but could potentially overcome these challenges with their innovative approach to problem-solving.

Related articles

Get started with Brixx

Start free trial