Week 12: The Business Plan Part 2 – Going to Market

Orange Background, White Text reading Week 11: The Business Plan Part 1 - Your Business Proposition

Welcome to Week 12: The Business Plan Part 2 – Going to Market.

This is the second part of the three-part series (you can find Part 1 and Part 3 here) and we continue to dive into the creation of your business plan.

Last week, we explored how to format your business plan, as well as writing your executive summary, utilising your competitor analysis and setting your objectives.

It’s time to focus on the specifics of how your business is going to run and operate on a daily basis.

This week, we’re going to carry on and continue with the content your business plan should include.

The complete how to write your business plan series (2 of 3)

These 3 sections are all about how we are going to go about executing our plan. 

So what do we actually need to do to launch, run and grow our business? 

These practical topics in Part 2 are incredibly important when pitching to investors (as are all parts of the business plan!). They can even be interpreted as the heart of your business plan.

This part of the business plan series will cover the following topics:

  1. Pricing strategy
  2. Marketing & sales plan
  3. Operations plan

These three topics are going to really flesh out your plan with practical plans and numbers that investors can get behind.

For more related information regarding this topic, check out these articles:

Week 6: Marketing – Funnel, Channels & Metrics

Week 4: Business Model – Choosing your Business Model and Pricing Strategy

Next week’s part will cover our favourite topic: Financial forecasting!

This blog post forms part of our series on how to start a business in 90 days. For an overview of the series and all the blog posts so far click here.

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